app give away

The Making of An App - Behind the Scenes with Light It!

Just a quick (and big) "thank you" to all those who attended yesterday's "The Making of An App" preso at B&H in NYC. The two-hour preso focused on how my Light It! app was conceived, shot, edited and finally ended up on the iTunes store and on the iPad and iPhone.

I talked about different lighting techniques, as well as some of my personal philosophies for photographing people.

Emmy-award winner David Leveen, who shot all the videos for the info-packed and interactive app, talked about shooting and editing the HD videos, as well as what's needed to create a cool app.

Our app developer, Craig Ellis of Great Oak Software, could not make the event. He was at Apple headquarters in Cupertino, CA. In his absence, David gave Craig's insightful preso.

So here is a question: Would you be interested in seeing an app on the making of an app? Hey, if the coffee-table book on coffee tables worked for Kramer, we figure this idea just may fly. Let us know by posting a comment here on my blog so we can track.

To learn more about the app, click here to see our intro movie.

Our next app - which will also be available as a DVD? Fashion, Beauty and Glamour - Light it, shoot it, process it. Interested?

Click here to see all my apps.

Explore the light,

P.S. Here is a quick lighting tip: Watch for reflections - on shiny surfaces and on glasses. They may add to or detract from a photograph. Photographs by Vered Koshlano.

App Codes Grabbed - But We'll Do It Again. Stay Tuned.

Update: Hey all - sorry, all the codes were grabbed last night in a flash. Stay tuned. Dave and I will do this again. And next time, we'll mention "US only," which I did not know. Thank you! - Rick

To celebrate the Top Ten ranking of my 24/7 Photo Buffet App (the best of my books, DVDs, podcasts, articles, etc.), Dr. Dave Wilson, the app developer, and I are giving away 10 codes for free downloads of the app on the iTunes store.

Just like a buffet line, it's first come, first serve. Grab a code, go to the iTunes store, type in the code, download the app . . . and enjoy. The codes work only once, so if someone beats you to the app, you will not be able to use the code. So whatcah waiting for????

Good fun and good luck. Below are the codes.