digital photography apps

11 Reasons Why You Should Consider an App

24/7 Photo Buffet is my flagship app. 
Four years ago, I saw the writing on the wall - after writing 36 books. Book sales were going down and e-publishing – apps, ebooks, on-line training - was going up!

Shortly after I made the realization, I met Dr. Dave Wilson - in a helicopter while flying over Maui no less. Dr. Dave, an amateur photographer and an app developer, and I became good friends. Four months later I had my first app: Rick Sammon's 24/7 Photo Buffet. (I guess the moral of this story is to always have your radar on. Always be aware of what is happening around you.)

iHDR is a complete guide to HDR photography.
Four years later I have 10 apps. Check 'em out on my app page.

Keep in mind that my apps don't really do anything . . . except make you a better photographer and better businessperson.

I also have several courses on Kelby Training and an ebook - Rick Sammon's Travel and Nature from A to Z - with my friend Steve Dreyer. So I am totally into e-publishing.

Yes, you need an app developer if you want to have an app. But they are not as hard to find as you might imagine. I found Keith M. Kolmos, who developed my Social Media Marketing for Photographers app, after this tweet: I'm looking for a talented app developer. Please contact me.

Here are the 11 reasons why I moved to apps - and why you may consider the move, too.

1) You have total control over content - as long as that content meets Apple's standards.

2) You can instantly update your app - so unlike a book, it does not go out of date.

3) You can track your sales daily and get paid monthly - as opposed to getting a quarterly statement from a book publisher. You can also track worldwide sales daily.

With AppVis, you can easily track worldwide sales.
4) You have a worldwide audience - which you can reach through Google+, Facebook, twitter, etc.

5) You have more potential customers - because a $30 book can cost only $5 as an app on iTunes. In addition, a $30 book here in the US might cost $40 in Australia. So again, your potential customer base is increased.

6) You can have sales any time you want - which is good for promotion.

7) Your pictures will look great on an iPad or iPhone - and even on a Mac. Some apps, like my iHDR app for the Mac, can run on Macs.

8) Apps are better for the environment than paper books.

9) If you are a professional photographer (or any kind of artist really) it's a great promotional tool. Tell someone you wrote a book and they might be interested in looking at it, but are you really going to carry copies of your book around with you everywhere? With an iPhone app (or an iPad one) you have all of your products with you all of the time (who leaves the house without their phone these days).  Apple also gives you the bonus benefit of promotional codes so you can send out a free copy to a potential client / business partner. Try getting extra promotional copies out of your publisher or paying the shipping on books via the post office. 

10) You can do an app on anything you want just for fun. Who knows? It might get discovered and you'll have a hit on your hands. Such is the case with my Life Lessons We Can Learn From Mother Nature.

11) If you have content, the only "production cost" is your time and the app developer's time.

Social Media Marketing is my 10th app. 
Good luck if you plan to enter the app world. It's good fun and can be a good business, too.

Of course, if you have a comment, please post your thoughts in the Comments section here on my blog.

To see all my apps, click here.

Explore the light,

Are Two Light It Apps Better Than One?

Last September, my friend Scott Kelby introduced Light It, a cool digital magazine that's available through iTunes as an iPad app. I'm lovin' it!

Scott's app/digital photo magazine is geared toward serious photographers who want to master their lighting techniques. 

Last year, I launched my Light It! app. I have an iPad and an iPhone version. 

Although I teach advanced techniques on my Master Your Flash workshops, my app is geared more toward the novice who is just getting into lighting - flash, strobe, natural and so on. So, Light It! is a basic lighting app - which is why basic is in the title :-)

So... light it your way!

Explore the light,

For all my apps, click here.

Gearing Up to Pick the Winner of My "You Light It!" Monthly Photo Contest.

Just a few of the creative submissions for the You Light It! Photo Club
I am gearing up to pick the winner of my You Light It! monthly photo contest.

Here's the info on the contest - and cool club:

You Light It! This photo club showcases your best photographs, along with the photographs of other talented photographers, based on the tips from my Light It! iPad and iPhone app. Join the fun to enter the monthly photo contest.

Here is the link to the club.

Winner (one) will be picked around the 1st of each month, starting March 2011.

The prize for the contest: a1/2 hour portfolio review with yours truly via Skype or iChat. The winner will be featured here on my blog. You’ll be more famous! Plus, I’ll tweet news about the winner to my 11,000 plus followers.

Important! The winner needs to contact me via email.

For info on my Light It! apps, click here.

Good luck and explore the light,

Rick Sammon's 24/7 Photo Buffet iPhone and iPad App - The Silly and the Serious

If you don't know about my 24/7 Photo Buffet interactive iPhone and iPad app, click here to see a silly video (screen grab above) about the serious app. Then come back.

Seriously, if you want a more serious look at the app (screen grab above), click here.

Hey, I think the world would be a much better place if we were all silly more of the time.

And speaking of silly.....

Explore the light,