As always, an important rule in marketing is this: know your customer - and your potential customer.
Dr. Dave Wilson, the app developer who designed my app, 24-7 Photo Buffet, uses a program called AppVis to track not only our sales, but where the app is sold. Today's Region Graph of sales opens this post.
Summing up the marketing tip: Sure, think outside the box, but also think outside the country!
If you are interested in developing an app, here's a short how-to by Dr. Dave. Take it away, Dave . . . .
I'm the dude who co-developed "Rick Sammon's 24/7 Photo Buffet" iPhone/iTouch application. Good fun – but also a lot of work.
Actually, the app is more like an e-book - because it offers so much how-to info.
What's more, it's like an ever-expanding e-book – because new content will be added monthly. More fun . . . and more work :-)
For those of you who are interested in behind-the-scenes stories (and app development), here's the technical scoop on the app.
In the Beginning
Apple started shipping the first iPhone in June 2007. There was, however, a problem for developers (like me): Apple didn't initially provide any way to write "native" apps for the iPhone.
Apple finally released their iPhone SDK to developers in March of 2008, and opened the App Store in July 2008. Developers could finally write real apps, and sell them to iphone and iPod Touch owners. This started the "Gold Rush" that today has produced more than 100,000 apps for sale in the App Store - in more than 70 countries.
To write an app for the iPhone, you need the following:
• Apple's Xcode development system - a free download.
• A good understanding of "object-oriented programming" (OOP). This can be hard to learn at first, but I started using OOP in 1987, so it was no problem by 2008.
• Familiarity with the Objective-C programming language, which uses a C syntax for most things, but a Smalltalk-like syntax for sending messages to objects. I had not used Objective-C since the late '80s, so I had to re-learn it. It's a cool programming language, but only Apple seems to use it. Most of the rest of the world uses C, C++, C#, or Java - which all differ from Objective-C in various ways.
• The iPhone SDK - a free download. Parts of iPhone programming are just like Mac OS X programming, but there are many new frameworks to support the "Cocoa Touch" user interface, so there's a lot to learn.
• A Developer account with Apple that costs $99/year, just to be able to put an app on your own iPhone for testing.
• An iTunes business account, so you can submit apps to the App Store.
By the time Rick and I met in September 2009 (in a helicopter at the Maui Photo Festival), I had four apps in the App Store. The design and development of "Rick Sammon's 24/7 Photo Buffet" took almost four months.
• Deciding on the content - a four-month process that continues even today.
• Prototyping the user interface - about one month.
• Taking existing iPhone programs I had written, and munging them into what we eventually used - about one month.
• Detailed coding and debugging - perhaps two months.
• Picking a name for the app - weeks of suggestions, counter-suggestions, and brainstorming. This is the hardest part of app development :-)
• Submitting it to the App Store - a touchy process that took about two hours of messing around.
• Waiting for Apple to approve the app - only took three days (this could take weeks in the past - Apple seems to have greatly improved the process in the last few weeks).
"Rick Sammon's 24/7 Photo Buffet" incorporates 30+ years of Rick's photography and teaching experience (and his best photographs and techniques), and 30+ years of my programming and user interface design experience. So I guess you could say that this app took more than 60 years to develop. But it was worth it - it's a really cool app. Hey, I'm not the only one who thinks so! Check out our reviews on our app page.
Rick and I want to hear from you. Let us know what topics you'd like us to add as we update the app - which should be at least once a month. You can email Rick at ricksammon at mac.com. You can see more of his work at www.ricksammon.com.