social media marketing

Socialize Your Small Business - it's the key to success!

Because the business side of photography is so very, very important, I am starting one-one-one, on-line, one-hour business consulting sessions.

Here's how it works:

We discuss your business via Skype or Google Chat. I cover the main social media outlets - and how they can help you!

It's like having a private lesson in the comfort of your home.  

• You shoot me an email and we set a time. I am on NY time. I am booked until December, but we can set a day/time now.
• You prepay with PayPal. $95 for the one-hour session.
• You send me a link to your site and blog.
• You tell me your time zone.
• You tell me your goals.

Good luck with your business. Socialize it! It's key!

Explore the light,

Make Your Presos Entertaining and Educational

Tomorrow, I am giving a three-hour talk on social media marketing to the students at the Hallmark Institute of Photography.

In preparing my talk, I followed my presentation philosophy: make it educational and entertaining.

Sure, I could have chosen to show tons of graphs and charts: google analytics, appviz (great for tracking global app sales), twitter & quitter (yes, there is a quitter), google buzz, twitter counter, etc.

I have these charts, and I do show a few. However, I thought it would be fun to illustrate my marketing points with photographs from my travels around the world.

Here are two slides from the show. The pictures (taken in the hot-as-hell Gobi in Mongolia) help to make the points - which are easier to remember with related photographs.

There is something else I keep in mind during my presentations: The more fun I have, the more fun the audience enjoys the show.

I am giving the same preso at the Palm Springs Photo Festival later this month. Hope to see you there.

Explore the light,

P.S. Hey, first and foremost, I am photographer. Even though I spend a good amount of time on social media marketing, I still travel the world (via my workshops) in search of good photographs for my books and apps: off to China, Vietnam, Cambodia, Laos and Japan later this year. On that note, here's another tip I give in my talk:

You have to do what you don't want to do
to do the things you want to do.

Excerpts From My "Social Media Marketing For Photographers " Slide Show: Part I

I just put the finishing touches on my "Social Media Marketing for Photographers" slide presentation, which I will be giving to the students at the Hallmark Institute and to the photographers at the Palm Springs Photo Festival next month.

The preso is about an hour long and features 162 slides.

From time to time I'll post a few of the slides here along with some tips . . . because one of my points is that we all need to share in this world of the web.

Top slide: What's in a name?
Tip: The name of your blog is very important.

When I started, my blog was called: Rick "Raw Rules" Sammon. When I changed it to Rick's Digital Learning Center, the number of hits went way up - because learning was more important than simply following a photographer.

Ask yourself this question: Is the name of my blog effective - or do I need a name change?

Bottom slide: It takes a lot of peanuts to feed an elephant.
Tip: Sign up for as many affiliate/associate programs as possible -, plug-ins, camera stores, etc. All those peanuts add up!

I am thinking of turning my presentation into a QuickTime movie. I'll keep you posted if I do.

Explore the light - and don't forget those peanuts. Also remember: "Your money can work harder for you than you can."

P.S. Bonus tip: Sing up for Google Analytics. Do well and share your numbers with potential clients.

My Top 10 Tips for Successful Social Media Marketing

The times they are a changin' – Bob Dylan, 1964

Yes, the times are changin'. Social media marketing is “where it’s at” if you want to grow your business. Here are my top 10 tips to help you along the way.

1 Take the Time to Tweet – Spend an hour a day on – your small investment in time will result in a wider audience for you and your services and your products.

2 Be a Good Blogger – Don’t blog about you and your coffee or dog. Blog about stuff that will help people – or that, at least, will be of interest to most folks. (See Jim Harmer's comment below. He says the same thing this way: Content is King.)

3 Get Face-time on Facebook/Have Fun on Flicker – Use Facebook and Flicker to show off your work – for free! Expand your audience – again, for free.

4 Have Fun on Forums – Participate in forums that can help others in your field and that can help you get your message across.

5 Be on – A must. Use this site to track the number of hits on a link. Cool!

6 You Do It On YouTube – Post videos that relate to your business. Keep them fun, entertaining and informative. And short.

7 Invest in Being Interactive – Do all of the above as often as practical to maintain your visibility.

8 You Snooze You Lose – Don’t do all of the above as often as possible, and you’ll lose out on an increased audience – and maybe even lose part of your existing audience.

9 Keep Up with Technology – Stuff like twitter and are relatively new. Keep up with technology so you can keep up with your competition.

10 Know Your Audience – As with all marketing efforts, it’s important to know your audience. Don’t waste your time, or anyone’s time, on relatively useless information.

Hey, leave a comment about your involvement is social media marketing - even if you are just getting your feet wet. I'd love to hear what you are doin' - in these changin' times.