iPad app

11 Reasons Why You Should Consider an App

24/7 Photo Buffet is my flagship app. 
Four years ago, I saw the writing on the wall - after writing 36 books. Book sales were going down and e-publishing – apps, ebooks, on-line training - was going up!

Shortly after I made the realization, I met Dr. Dave Wilson - in a helicopter while flying over Maui no less. Dr. Dave, an amateur photographer and an app developer, and I became good friends. Four months later I had my first app: Rick Sammon's 24/7 Photo Buffet. (I guess the moral of this story is to always have your radar on. Always be aware of what is happening around you.)

iHDR is a complete guide to HDR photography.
Four years later I have 10 apps. Check 'em out on my app page.

Keep in mind that my apps don't really do anything . . . except make you a better photographer and better businessperson.

I also have several courses on Kelby Training and an ebook - Rick Sammon's Travel and Nature from A to Z - with my friend Steve Dreyer. So I am totally into e-publishing.

Yes, you need an app developer if you want to have an app. But they are not as hard to find as you might imagine. I found Keith M. Kolmos, who developed my Social Media Marketing for Photographers app, after this tweet: I'm looking for a talented app developer. Please contact me.

Here are the 11 reasons why I moved to apps - and why you may consider the move, too.

1) You have total control over content - as long as that content meets Apple's standards.

2) You can instantly update your app - so unlike a book, it does not go out of date.

3) You can track your sales daily and get paid monthly - as opposed to getting a quarterly statement from a book publisher. You can also track worldwide sales daily.

With AppVis, you can easily track worldwide sales.
4) You have a worldwide audience - which you can reach through Google+, Facebook, twitter, etc.

5) You have more potential customers - because a $30 book can cost only $5 as an app on iTunes. In addition, a $30 book here in the US might cost $40 in Australia. So again, your potential customer base is increased.

6) You can have sales any time you want - which is good for promotion.

7) Your pictures will look great on an iPad or iPhone - and even on a Mac. Some apps, like my iHDR app for the Mac, can run on Macs.

8) Apps are better for the environment than paper books.

9) If you are a professional photographer (or any kind of artist really) it's a great promotional tool. Tell someone you wrote a book and they might be interested in looking at it, but are you really going to carry copies of your book around with you everywhere? With an iPhone app (or an iPad one) you have all of your products with you all of the time (who leaves the house without their phone these days).  Apple also gives you the bonus benefit of promotional codes so you can send out a free copy to a potential client / business partner. Try getting extra promotional copies out of your publisher or paying the shipping on books via the post office. 

10) You can do an app on anything you want just for fun. Who knows? It might get discovered and you'll have a hit on your hands. Such is the case with my Life Lessons We Can Learn From Mother Nature.

11) If you have content, the only "production cost" is your time and the app developer's time.

Social Media Marketing is my 10th app. 
Good luck if you plan to enter the app world. It's good fun and can be a good business, too.

Of course, if you have a comment, please post your thoughts in the Comments section here on my blog.

To see all my apps, click here.

Explore the light,

Calling all Moms and Dads: "Underwater Wonders" Added to My iPad App Reading Library

Calling all moms and dads, aunts and uncles, brothers and sisters - and friends and neighbors who have or know youngsters. Underwater Wonders, my first iPad app for kids, is now available.

Underwater Wonders is not my first children’s educational reading project. Over the past 10 years I have produced nine children’s books, including Hide and Seek Under the Sea, which won the Ben Franklin Award for the best children’s book, and Under the Sea in 3-D, one of my eight 3-D children's books. (Hey iPad app authors and developers: series sell. What's more, the audience for kids apps is much greater than the audience for how-to apps, generally speaking.)

I also produced the coffee-table book, Seven Underwater Wonders of the World, a project that took me to some of the most beautiful underwater sites around the world, including Lake Baikal, Siberia. Brrrrrrrrrrrrrrrr!

Underwater Wonders is not a photography how-to app/app book, like most of my other apps. Rather, it's app/app book that falls into the Nature, Wildlife and Marine Conservation categories.

I took most of the photographs in the app while I was president and chief underwater photographer (1980 to 1995) of the marine conservation organization CEDAM International, an organization dedicated to Conservation, Education, Diving and Marine-research.

Underwater Wonders
, designed for kids and for adults who are kids are heart, features underwater photographs of my favorite marine animals. The photographs are accompanied by fascinating and fun fish facts, as well as some of my personal anecdotes.

Included are pictures of animals that look like plants, scary-looking fish, clownfish, quick-change artists, deadly fish, fish that look like a horse and a frog, sleeping fish, an underwater porcupine, lions of the sea, the greatest shark of them all, and more.

Readers can look at a picture, or press the starfish on a page to read more about the subjects in the photograph.

Fun facts include: why fish don’t sink, why fish change color, and how fish hide from predators and seek out prey.

My goal with the app is to entertain and educate, and to give the reader a greater appreciation for the fascinating and fragile marine environment.

Easy-to-read text accompanies each photograph of a fish, coral or marine animal. There is also a section on the coral reef ecosystem, in which I discuss the importance of the mangroves along the shore, the lagoon that lies between the shore and the reef, and the coral reef itself.

A glossary is included, as well as a section with links to several marine conservation organizations.

For added fun, I have included a coloring book feature, which allows kids to e-mail the pictures for printing on a home printer. Photoshop users can use a Color Layer to paint the images in Photoshop.

The app was designed by Craig Ellis, president of Great Oak Software. Craig also designed my Light It! apps. Thank you Craig for all your hard work.

I hope you enjoy this app.

If you like this app, please check out my Butterfly Wonders iPad app, which has a section on how-to take close-up and macro photographs with a digital SLR.

To see all my apps, click here.

Glub, Glub
P.S. Craig and I are currently working on Wildlife Wonders. Stay tuned.

Have Some App Photo Fun This Weekend

My newest how-to app for the iPad is now available: Rick Sammon's iHDR.

This app (formerly called Rick Sammon's HDR Portfolio) is packed with HDR photos (my latest from around the world), info and movies. It's a great way to learn and experience HDR.

The app has the same great content as HDR Portfolio, but with an added Favorites section. So, if you already have the app, you don't need to download this version.

It's called iHDR because the app is all about how you can create cool HDR images using your imagination – combined with HDR photography innovations.

Click here to download and to start the HDR fun.

Rick Sammon's 24/7 Photo Buffet

My flagship comprehensive how-to app: Rick Sammon's 24/7 Photo Buffet - iPhone and iPad.

Click here to see a serious review of the app. Click here to see a fun movie about the app.

 Rick Sammon's Light It!

Light It! and Light It Light!: My basic lighting apps – iPhone and iPad.

Click here to see the into movie to Light It! 

Cool new feature: You Light It! Photo Club. This club showcases your best photographs, along with the photographs of other talented photographers, based on the tips from this app. Simply click here to join the fun . .  and to enter the monthly photo contest. The prize for the contest:  1/2 hour portfolio review with yours truly via Skype or iChat.

Butterfly Wonders

Butterfly Wonders: Beautiful butterflies and section on close-up photography –  iPad only. Cool section on how-to take close-up pictures!

 Life Lessons We Can Learn From Mother Nature

Life Lessons We Can Learn From Mother Nature: My favorite images with inspirational quotes – iPad only.

 Skip Marini Golf Lessons

In Skip Marini Golf Lessons, I become the student – learning the best golf tips from the best pro in Westchester, NY – iPad and iPhone.

Gearing Up to Pick the Winner of My "You Light It!" Monthly Photo Contest.

Just a few of the creative submissions for the You Light It! Photo Club
I am gearing up to pick the winner of my You Light It! monthly photo contest.

Here's the info on the contest - and cool club:

You Light It! This photo club showcases your best photographs, along with the photographs of other talented photographers, based on the tips from my Light It! iPad and iPhone app. Join the fun to enter the monthly photo contest.

Here is the link to the club.

Winner (one) will be picked around the 1st of each month, starting March 2011.

The prize for the contest: a1/2 hour portfolio review with yours truly via Skype or iChat. The winner will be featured here on my blog. You’ll be more famous! Plus, I’ll tweet news about the winner to my 11,000 plus followers.

Important! The winner needs to contact me via email.

For info on my Light It! apps, click here.

Good luck and explore the light,