It Takes a Lot of Peanuts to Feed an Elephant

My dad (91) has a great saying - one he has used since The Great Depression (1929): "It takes a lot of peanuts to feed an elephant." What he means: Don't think that making pennies is not important. Those pennies can turn into big bucks if you have enough of them.

I have actually followed my dad's advice since I was a kid. In today's economy, that's especially important – because there are many ways to make pennies. Here are my top three recommendations:

E-books
Make your own e-book and promote it to your family and friends - and to all those who might be interested in the topic. All you need to do is to make a PDF of your e-book, post a description on your site or blog, set a reasonable price, set up a paypal account, tweet and blog and post on facebook about it - and you are on your way to feeding the elephant. I did that today, with my son's help, for my Life Lessons book, and we already sold our first copy – for a few "peanuts."

One of my friend, William Neill, has sold more than a few copies of his e-book, Impression of Light, at OutdoorPhotoGear.com - and my friend at the Digital Photo Experience, Juan Pons, is working on a collection of his best tips and techniques for his first e-book. Now it's your turn! What ya waiting for?

If your e-book does well, or if you just want to have a few copies to sell, you can make a hard copy at an on-line lab. I have found that Nations Photo Lab does an excellent job. What's more, a real book publisher might see your book and want to publish it. You never know. Remember: Your pictures do you no good buried on your hard drive.

Associates and Affiliates Programs
Many companies (just about all of them) have affiliates programs that give you a very small percentage (peanuts) of a sale for the recommendation. Amazon.com is just one. All you have to do is go to the company's web site to find out if they offer an affiliates program. Post links on your web site and blog. More peanuts for the elephant.

Develop an iPhone App
Hey, there are plenty of iPhone app developers out there. If you have an idea for an app, find a developer! (I met mine in a helicopter in Maui!) If you make a few "peanuts" on several thousand copies of your app, you'll be doing okay. Hey, you gotta dream and shoot for the stars - which is what I do every day. After all, there are kids out there doing this!! If they can do it, you can do it.

Feed the Elephant,
Rick

P.S. Hey, you may not earn enough peanuts to buy a Lamborghini, but you may make enough for a few tanks of gas for a Hybrid - and those tanks of gas could actually take you all the way across the country. Hybrids are that fuel efficient! I know. I have a Honda Hybrid.

Nik Software Discount Extended

Hey Gang,

Here is a great offer from Nik Software:

Nik Software has extended its Holiday Special until January 15: $170 off the Complete Collection Ultimate Edition and $100 off the Complete Collection for Lightroom and Aperture as well as 20% off new Nik Software products.

Go to www.niksoftware.com and select the product you would like and use this code - RSAMMON - upon checkout. Offer good until 1/15/10

For Nik Software Customer Service please call Nik directly at
619-725-3150 or email supportus@niksoftware.com M-F 8:30-5:00 PST. Tell 'em Rick sent you!

About this image: I took the original shot (left) in the Belize Zoo. To create the impression that I took the picture on the right at night, I used the Midnight filter in Nik Color Efex Pro.

Explore the Light,
Rick

HDR - The Natural Look

Happy New Year!

In getting ready for this month's Florida HDR seminar (Orlando) and HDR workshop (South Beach), I came across this before-and-after set of images.

The image on the left is the HDR image - complete with details in the deep shadow areas and even in the bright highlight areas (the stained glass windows). To capture that wide contrast range, I took six exposures at, over and under the recommended exposure setting - and then combined them in Photomatix (from HDR soft).

The picture on the right is the camera-recommended single exposure.

What I like about the image is that it does not look like an HDR image. Sure, I like to create funky looking HDR images, but it depends on the subject. Here, the natural look was the way to go.

You'll also notice something else about the HDR image: the perspective is corrected. I did that in Photoshop: Edit > Transform > Perspective - and then pulled out a top anchor point until the perspective was corrected.

You can get a discount on HDR soft's Photomatix on the Plug-in Mania page of the Plug-in Experience.

When creating HDR images in Photomatix, think about which way you want to go: natural or funky. The more you move the Photomatix sliders to the right, the less natural-looking your image.

Explore the light,
Rick
P.S. My HDR workshop is sold out. Sorry. But there is space at the Orlando event.

New Croton Dam Photo Contest

Hey Gang,

The new Croton Dam in Croton-on-Hudson NY is one of my favorite local places to photograph. It's also a popular photo location on my Hudson River Photography Workshops.

I am running a New Croton Dam photo contest. I am looking for the most creative picture of the dam. Attention former workshops students: you can't participate! You already have some very creative images!

Here's the deal: the picture can't be taken on a sunny day.

Just send me a link to the image (with your real name) in the Comments for this post. Please don't send an image. I'll pick the winner by the end of January. I'll make the winner a 20x24-inch print (from the original file you bring to my studio) on my Canon wide-format printer..."while you wait."

Good luck,
Rick
P.S. Maybe I'll see you at the dam - especially if it's snowing.

Winners of December HDR ScanCafe Photo Contest

Choosing the winners of my December ScanCafe HDR photo contest was a difficult task – because we had so many wonderful HDR images.

The winners are (pictured here from top to bottom):

1st place ($100 gift certificate from ScanCafe) - Mike Smith

Runner-up #1 ($50 gift certificate from ScanCafe): Joe Ercoli

Runner-up #2 ($50 gift certificate from ScanCafe): Rory Mole

Congrats to the winners!

This brings to a close my monthly ScanCafe photo contests. Thanks to all for playing along.

Explore the Light,
Rick
P.S. I hope to see you on one of my HDR workshops.