Social Media Marketing Week - Day 1

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I am giving my Social Media Marketing talk at the Palm Springs Photo Festival this week. Good fun, and of course, good info if you want to grow your business.

This week's posts will focus on Social Media Marketing. I'll post a slide or two from my show along with a tip or two.

I had a ton of fun putting together this slide show. It features my favorite photographs paired with my favorite social media tips.

Today's advice: Embrace social media! If you do, you can lead the pack (with good content). If you don't, you may ride along.

Explore the light,
Rick

P.S. At the festival, I will also be interviewing the pros for the podcast I do with Juan Pons over at the Digital Photo Experience.

Plug-in Surprise Sunday

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Thanks for stopping by this week for some plug-in fun. Next week it's back to regular posts.

The Sunday surprise? Well, I think you will be surprised at how much fun you can have with plug-ins. I do, as you can see. This image is combo of using of Photomatix and Topaz Adjust.

You can learn more plug-ins – and get discounts on some plug-ins – at the Plug-in Experience.

Explore the Light,
Rick

Silver Efex Pro Saturday

If you love black-and-white images, you'll love Nik Software's Silver Efex Pro. This plug-in offers what many of my photographer friends consider to be the best method of converting a color image into a beautiful black-and-white image.

Many effects are available - from standard to artistic.

Try the different color filters (available with a click) to see how they change the tones in your image. You'll be surprised at the different end-results - as were novice film photographers when they used different color filters over their lens (red for darkening a blue sky, yellow for more pleasing skin tones, etc.)

You can learn more about Nik Software's Silver Efex Pro and other plug-ins – and get discounts on some plug-ins – at the Plug-in Experience.

Explore the Light,
Rick

Photo Frames Professional Friday

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I have been using Photo Frames Professional for years. Mostly, I use Photo Frames Professional (hundreds of options) to dress up my pictures for posting on the Web. Lately, however, I have been using digital frames on the images I print on my inkjet printer.

Experiment with the frame and background colors - as well as frame types. Also, if you plan to use a digital frame on an image, be sure to some space around the main subject, because the frame can cut into the image area.

You can learn more about Photo Frames Professional and other plug-ins – and get discounts on some plug-ins – at the Plug-in Experience.

Explore the Light,
Rick