Make Your Presos Entertaining and Educational

Tomorrow, I am giving a three-hour talk on social media marketing to the students at the Hallmark Institute of Photography.

In preparing my talk, I followed my presentation philosophy: make it educational and entertaining.

Sure, I could have chosen to show tons of graphs and charts: google analytics, appviz (great for tracking global app sales), twitter & quitter (yes, there is a quitter), google buzz, twitter counter, etc.

I have these charts, and I do show a few. However, I thought it would be fun to illustrate my marketing points with photographs from my travels around the world.

Here are two slides from the show. The pictures (taken in the hot-as-hell Gobi in Mongolia) help to make the points - which are easier to remember with related photographs.

There is something else I keep in mind during my presentations: The more fun I have, the more fun the audience enjoys the show.

I am giving the same preso at the Palm Springs Photo Festival later this month. Hope to see you there.

Explore the light,

P.S. Hey, first and foremost, I am photographer. Even though I spend a good amount of time on social media marketing, I still travel the world (via my workshops) in search of good photographs for my books and apps: off to China, Vietnam, Cambodia, Laos and Japan later this year. On that note, here's another tip I give in my talk:

You have to do what you don't want to do
to do the things you want to do.