That's especially true in business.
One of the ways to make a good first impression in person is to have a creative business card. A creative business card not only shows someone (a potential client or customer) that you are creative, but that you took the time to convey that creativity - that you pay attention to every detail. It can also bring a smile to someone's face, as it does in with my iPhone business card.
For photographers, photo business cards are a great way to make a good first impression in person. You can have a photo on one side and your contact info on the other. Or, you can embed text in a photo using Photoshop.
Here's a look at my current business card (top right and bottom left). I had it made by www.printingforless.com, which does all types of printing. . . for, well, less. They did a good job matching my iPhone image to my card. What fun!
The next time you hand out your business card, ask yourself if it represents you and your creativity.
Explore the Light,
Rick